Commercial department and distributors: it's all about communication and coordination
6 years ago, John (*) started a small company, providing a clever and affordable tracking solution for the solar industry. His product clearly responded to a specific need and soon demands were coming in from Europe, North-Africa, the USA and Asia. In order to tackle orders outside home market, he built a distribution network. Soon the sales through the different distributors represented more than 70% of the company's turnover. Business was booming and the company expanded ra
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